KAFUCO in Corporate Social Responsibility Venture with Bodaboda Riders

28 March 2019, 1:44 pm Written by 
Published in Latest News
Read 508 times

The University College subscribes to an ethos of service to and relevance in the community, through its Community Engagement and Outreach, and Linkage and Partnership policies.

BodaBoda operation, a fast growing sector, is a major form of transport in the area, preferred by our students as well as some staff due to convenience and inaccessible roads in the village. The riders are part of our stakeholders and partners.
The safety, livelihood and development of the operators as well as commuters are thus a concern to the University College.

In this regard, on 28th March, 2019 the University College organized an activity for the BodaBoda operators from the Hamisi Sub-county. The engagement was multipronged; Marketing, collaboration, and partnering. The activity involved issuance of reflector jackets for enhanced visibility on the road thus ensuring their personal protection. It was also a moment to communicate to the operators their place in the wider mission of the University College; as stakeholders and as service providers and most importantly, enhance the visibility of the University College through branding.

The function was a resounding success as evidenced by the turnout of at least six (600) hundred bodaboda riders which surpassed the earlier anticipated number of three (300) riders. In appreciation the bodaboda operators promised to steer off negative publicity that would severe their relationships with the students who were their main clients. They also agreed to form welfare groups that would enable them tap on the investment opportunities available at KAFUCO, which resonated with the mission and philosophy of the Kaimosi Friends University College of meeting and impacting on societal needs.

Rate this item
(1 Vote)